Overview
Overview
Live Digital Marketing Courses Basic to Advanced Level
In this Live Courses. we are cover
- 40+ Live Classes
- 40+ Live Project
- what is Digital Marketing
- how to Create Website through WordPress
- SEO (Search Engine Optimization)
- Google Analytics
- Google Webmaster tools
- Google Analytics
- Google AdWords
- Re marketing
- Affiliate Marketing
- Email Marketing
- Content Marketing
- ORM (Online Reputation Management)
- Social Media Marketing
- Facebook Marketing
- LinkedIn Marketing
- Twitter Marketing
- YouTube Marketing Free and Paid
- Google Adsense
- e-commerce
Course Features
- Lectures 382
- Quizzes 34
- Duration 65 hours
- Skill level All levels
- Language Hindi, English
- Students 8
- Certificate Yes
- Assessments Self
Curriculum
Curriculum
Day-1 : Introduction of Digital Marketing
No items in this sectionDay-2 : Digital Marketing
Day-3 : Website
Day-4 : Website Development Part 1
Day-5 : Website Development Part 2
Day-6 : Website Development Part 3
- Integrating Woo commerce and setting up an eCommerce store on Word Press.
- Integrating of geo director plugins for classified site creation purpose.
- How we can Create Website On Google
- Basic knowledge HTML Tags
- Integration of website with mail chimp
- Integration of website With Facebook
- Study Material
- Day-6 Project
- Quiz
Day-7 : SEO Module: Search Engine Optimization
Day-8 : SEO Module : Analysis Website and Working with Best Keyword
- How we can Analysis Website according Error ?
- How we will Generate Website Technical Error Report for Client ?
- What are Primary KeyWords, Secondary Keyword ?
- Understand What Business KeyWord is and What Branding KeyWord is
- Find KeyWord from Google KeyWord Planner Tool and KeyWord anywhere Tools
- Analysis KeyWord according Traffic and KeyWord competition
- Select Best KeyWord for promotion
- KeyWord mapping with WebPage
- Study Material
- Day-8 Project
- Quiz
Day-9 : Start SEO On Page Optimization Part 1
Day-10 : Start SEO On Page Optimization Part 2
- Add Website Google Analytics Tool
- What is Sitemap How we will Create Sitemap ?
- How we can create site manually ?
- How we can create site Automatically with Tools ?
- Difference Between html and Xml sitemap
- What is Robot.txt File and use of Robot.txt file
- Create and updating of Robot.txt file
- Generate and Update Geo Tags For Website
- Study Material
- Day-10 Project
- Quiz
Day-11 : Off Page SEO Optimization (BackLink) Part 1
- What is Off Page SEO ?
- What is BackLink and type of BackLink ?
- What is internal BackLink and How we can generate internal BackLink ?
- What is External BackLink and How we can generate internal BackLink ?
- Type of External BackLink
- What is Nofollow BackLink and What is Dofollow BackLink ?
- What is one way or two way BackLink ?
- What is inbound and outbound BackLink ?
- What is Domain authority ?
- How to increase Domain authority
- Study Material
- Day-11 Project
- Quiz
Day-12 : Off Page SEO Optimization Part 2
- What is Page authority ?
- How to increase Page Authority ?
- What is Alexa Rank ?
- What is Moz Rank ?
- What is Bounce Rate and What is Bounce effect on Website KeyWord Ranking ?
- how we can manage Bounce Rate ?
- What is Link juice ?
- What is Link building? Types of Link building
- What is off Page Activity ?
- What is BackLink submission Techniques ( Directory, Bookmarking, classified, Article, Blogging, Pdf, Image submission, Video Submission, Event submission, Profile Creation, Question answering , Forum Posting Submission Etc.)
- Study Material
- Day-12 Project
- Quiz
Day-13 : Off Page SEO Optimization Part 3
- How to write an optimized content How to write content for article, blog and press release ?
- Indexing of Backling
- Find KeyWord Ranking at different Search Engine and Different country Search Engine
- What is Local SEO ?
- Top Tools for SEO
- Monitoring SEO process Preparing SEO Reports
- What is Google Algorithm for SEO ?
- What is Google Penguin, Panda EMD Update ?
- How to save your site from Google Panda, Penguin and EMD update ?
- How to recover your site from Panda, Penguin and EMD ?
- Study Material
- Day-13 Project
- Quiz
Day-14 : Local SEO
Day-15 : Tools in SEO
Day-16 : Google Webmaster tools
- Ad Website in Google Webmaster
- Request indexing for WebPage
- Find week ness of Website with the help of Webmaster Tool
- Find internal BackLink detail with Webmaster Tools
- Find external BackLink detail with Webmaster Tools
- Find broken Links detail with Webmaster Tools
- Use different type of Schema markup with Webmaster Tools
- Study Material
- Day-16 Project
- Quiz
Day-17 : Google Analytics Tools "Monitoring Traffice, Setment, Funnels"
- What is Google Analytics Tools and use of Google Analytics Tool ?
- Ad Website in Google Analytics Tools
- Track Website Traffic with Analytics Tools
- Monitoring Incoming traffic sources
- Monitoring Incoming traffic behavior
- What is Segment? How we use segment? How we can create multiple Segment ?
- What is Funnels? How we use Funnels? How we can create Funnels ?
- How we can Create custom Dashboard Board in Google Analytics ?
- Study Material
- Day-17 Project
- Quiz
Day-18 : Google Analytics Tools "Creating Multiple Goal, Cookie, Reports"
- What is Goals in Google Analytics ?
- Creation of multiple Type of Goal in Google Analytics
- Understanding Website cookie tracking
- Types of cookie tracking used by Google Analytics
- Create Custom Alerts in Google Analytics
- Create Annotation in Google Analytics
- Integration Of Google Analytics with Google AdWord and YouTube
- Create Customize Report in Google Analytics.
- Study Material
- Day-17 Project
- Quiz
Day-19 : Google AdWords Part 1
- Introduction to Google AdWords & PPC Advertising
- Difference Between Search & Display Promotion Techniquesin Google AdWords
- Understanding AdWords Account Structure
- What is Campaign and type of Campaign?
- What is Ads Group ?
- What is Ads and different format of Ads ?
- What is Ad-scheduling and Ad-delivery ?
- What is Display & destination URL in and Ads ?
- Use of Positive and Negative KeyWords in Google AdWord
- Study Material
- Day-17 Project
- Quiz
Day-20 : Google AdWords Part 2
- What is Ad-Extension and Types of Ad-extensions ?
- What is Site Link Extension, Call Extension, Location Extension, Call out Extension, Ad snipt Extension Etc ?
- Use of Ad-Extension in Different type of Extension
- Types of Advertising campaigns- (Search, Display, Shopping & video, Mobile app)
- Create and Run Search Ads campaigns
- Understanding types of KeyWords Board, Phrase, exact, Synonym & Negative
- Create and Run Display or Banner Ads campaigns
- Create and Run Display or Simple and Dynamic Banner Ads campaigns
- Create and Run video Ads campaigns : (Skippable video ads, Non-skippable video ads, In stream Video Ads, Bumper Video ads)
- Advanced level bid strategies in Google AdWord
- What is Ads Ranks and How does Ads Rank affect cost per click (CPC) ?
- Study Material
- Day-20 Project
- Quiz
Day-21 : Google AdWords Part 3
- What is quality score ?
- Why quality score is important? What CTR is ?
- Why CTR is important and How to increase CTR?
- Understanding Different type of bids Strategy
- What is CPC ?
- Understanding CPM bid strategy Advance settings
- What third-party Tools do you use for KeyWord discovery ?
- How do I improve my ad’s position in Google ?
- How can Increase User Engagement With Ads ?
- What is conversion tracking? Why is it important ?
- Create Different type of Conversion level in Google AdWord
- Study Material
- Day-21 Project
- Quiz
Day-22 : Re marketing
- What is ReMarketing ?
- What are the benefits of ReMarketing ?
- Website Site ReMarketing.
- Search ReMarketing.
- Email ReMarketing.
- Social media ReMarketing.
- Run ReMarketing Video Campaign
- Run ReMarketing Banner Campaign
- Finding relevant Websites for ReMarketing ads placement
- Targeting users when they are most likely to Buy.
- Lists created for Specific Purposes.
- Large-scale reach.
- Overview of Microsoft Ad center (Bing & Yahoo)
- Study Material
- Day-22 Project
- Quiz
Day-23 : Affiliate Marketing
- What is Affiliate Marketing ?
- How you can earn with Affiliate Marketing ?
- Affiliate Marketing history
- Different ways to do Affiliate Marketing
- Live examples of Affiliate Marketing
- Complete Affiliate Marketing with Amazon
- Create affiliate Account at Amazon
- Setup your payment detail At Amazon
- Select product from Amazon for Affiliate Marketing
- Promote Amazon Product through various Techniques Such SEO,SMO, PPC, Email Marketing
- How you add you amazon Product at your Website ?
- Transfer Money From Amazon to your Account
- Complete Affiliate Zarodha and various Other Platform
- Study Material
- Day-23 Project
- Quiz
Day-24 : Email Marketing
- What is email Marketing ? How we will do email Marketing?
- Find Email Id From Google in Bulk At free of Cost
- Create Best Proposal for Email Id
- Send Emails in Bulk By Outlook
- Configure Gmail Account with Outlook
- Configure Domain Account with Outlook
- Send Emails In Bulk with Mail Chimp
- What is mail Chimp ?
- Ad Audience in Mail Chimp
- Ad Proposal In Mail Chimp
- Send Emails In Bulk with Mail Chimp
- Track and Analysis of Send Emails in Mail Chimp such as (total Email Sent, total inbox, junk, bounce rate of emails etc.)
- Challenges faced in sending bulk email. How to overcome these challenges ?
- Types of email Marketing- Opt-in & bulk emailing. What is opt-in email Marketing ?
- Best platforms to do opt-in email Marketing Setting up lists & Web form
- Creating a broadcast email. What are auto responders? Setting up auto responders. How to do bulk emailing ?
- Best practices to send bulk emails
- Tricks to land in inbox instead of spam folder Top email Marketing software’s
- Integrate Website with mail chimp to get automatic email id in Mail Chimp Audience list from your Website.
- Study Material
- Day-24 Project
- Quiz
Day-25 : Content Marketing
- What is Content Marketing ?
- Objective of content Marketing
- Type of Content
- What is Web content and How we can write Web content ?
- What is Article Content How we can write best Article Content ?
- How we can KeyWord based Content ?
- What is Blogging ?
- How you Earn Money From Blogging
- What are the best ways to build an audience with content ?
- How do we measure the effectiveness of content Marketing ?
- How important is it to share my content on Social Media ?
- Is guest blogging part of a content Marketing strategy ?
- What is B2C content Marketing ?
- What is B2B content Marketing ?
- How do you get people to read my content ?
- Study Material
- Day-25 Project
- Quiz
Day-26 : ORM : Online Reputation Management
- What is online Reputation Management ?
- Why online reputation management is need for any Company or Product ?
- How to deal with Criticism online ?
- Best Platform For ORM
- Best ways to create positive brand image online
- Understanding Tools for monitoring online reputation
- Step by Step guide to overcome negative online reputation
- Best examples of online reputation management
- Study Material
- Day-26 Project
- Quiz
Day-27 : Social Media Marketing
- What is social media Marketing ?
- How social media Marketing is different than others Forms of Internet Marketing ?
- What is the Difference Between Facebook, LinkedIn and twitter Marketing ?
- Which social media channels do you recommend for our Business and why ?
- What goals should we set for each of our social media Accounts ?
- What strategies would you use to generate Leads ?
- Metrics for tracking ROI on social media
- How do you check and stay on top of the latest updates, innovations, and new platforms in social media ?
- How you can monitor your competitors doing in Social Media ?
- Study Material
- Day-27 Project
- Quiz
Day-28 : Facebook Marketing Day 1
- What is a Facebook Page ?
- What is Facebook Marketing ?
- Why you should use the Facebook Marketing ?
- Who employs the Facebook Marketing is mainly used ?
- What kinds of customers are affected by the Facebook Marketing ?
- Why Facebook Marketing is good for the Business ?
- What are the steps one should follow to succeed to have a good Facebook Marketing ?
- How would you create good Facebook Marketing strategies if you have a smaller Business?
- What is Facebook EdgeRank ?
- Why Facebook EdgeRank is important ?
- How Facebook Marketing helps to develop your Business ?
- How will you promote a Business through Facebook ?
- What are the best ways to advertise on Facebook ?
- Study Material
- Day-28 Project
- Quiz
Day-29 : Facebook Marketing Day 2
- Differences Between Facebook Marketing and other digital Marketing.
- Why Facebook advertising is good for one’s Business ?
- Creating Facebook Page
- Creating Facebook Groups
- What is Facebook Page Posting ?
- What is Facebook wall posting ?
- Increasing fans on Facebook Page
- How to do Marketing on Facebook Page (with examples)
- How we can increase User engagement with post
- Important apps to do fan Page Marketing Facebook advertising
- Paid Advertisement Facebook advertising
- Creating Facebook advertising campaign
- Integration of Payment method with Facebook
- Generate ROI Report
- Generate Facebook Ads Analytics Report
- Study Material
- Day-29 Project
- Quiz
Day-30 : LinkedIn Marketing
- What is LinkedIn?
- Understanding LinkedIn
- Company profile vs. Individual profiles
- Create Company Page at LinkedIn
- Create groups at LinkedIn
- How to do Marketing on LinkedIn groups ?
- Company Pages Adv on LinkedIn Display vs text
- What are CPC and CPM, andHow do you determine which to use ?
- Integration of Payment method with LinkedIn
- Generate ROI Report at LinkedIn
- Generate LinkedIn Ads Analytics Report
- Study Material
- Day-30 Project
- Quiz
Day-31 : Twitter Marketing
- Understanding Twitter and How to do Marketing on Twitter ?
- Tools to listen & measure Influence on Twitter: Tweet Deck, Klout, Peer Index
- Creating campaigns On Twitter
- Create Search Ad campaign at twitter
- Create Banner Ad campaign at twitter
- Create Video Ad campaign at twitter
- Integration of Payment method with twitter
- Generate ROI Report at twitter
- Generate twitter Ads Analytics Report
- Study Material
- Day-31 Project
- Quiz
Day-32 : YouTube Marketing
- How you can optimize your YouTube channel ?
- How you can Add social media Links to your YouTube channel banner ?
- How you can Upload and schedule your videos ?
- How you can write a strong title ?
- How you can create a standout thumbnail ?
- How you can write a KeyWord-rich description ?
- What is Add Card ? How we will use Add Cards ?
- What is end screens and How we will use end screens ?
- What a Watermark is and How we will use watermark ?
- How you can monetize your YouTube Channel in Google Absence ?
- How you can Earn Money From You Tube Channel ?
- Study Material
- Day-32 Project
- Quiz
Day-33 : YouTube Paid Advertising
Day-34 : Google Adsense
- What is Google AdSense ?
- How to get approved Website for AdSense ?
- How to get approved Blogs for AdSense ?
- How to get approved YouTube for AdSense ?
- How many type of AdSense Account ?
- What Is AdSense andHow Does It Work ?
- How Many Ads Did You Place On A Page ?
- What Does AdSense Pay You For ?
- How Much Does AdSense Pay Per Click ?
- Why Did My AdSense Account Block or Suspended By Google ?
- How can you Increase My AdSense Earning ?
- Setup your payment method in Google AdSense
- Study Material
- Day-34 Project
- Quiz
Day-35 : What is e-commerce ?
- Difference Between E-Commerce software and Shopping Cart software
- Install E-Commerce Theme on WordPress
- Integrating Woo commerce and setting up an eCommerce store on WordPress.
- Upload Product on Website
- Integration of Payment Gateways with WordPress Website
- How to do Google Product Listing Ads (PLA) for ecommerce
- How to do SEO for an ecommerce Website
- Affiliate Marketing by promoting products which looks like an ecommerce store.
- Study Material
- Day-35 Project
- Quiz
Day-36 : Digital Marketing Project -1
No items in this sectionDay-37 : Digital Marketing Project -2
No items in this sectionDay-38 : Digital Marketing Project -3
No items in this sectionDay-39 : Digital Marketing Project -4
No items in this sectionDay-40 : Digital Marketing Project -5
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Instructor
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